According to a company announcement, Google’s advertising policies around housing, employment and credit opportunities is being updated.
No longer will employment, housing and credit advertisers be permitted to target or exclude their ads from being shown based on demographics gender, age, parental status, marital status or zip code.
religion, ethnicity, sexual orientation, national origin or disability.This will add to the existing policies targeting race,
The policy is gong to roll out in both US and Canada “as soon as possible” and by the end of the year at the latest.
Any advertisers affected by the policy will be notified about the potential impact on their campaigns in the coming weeks.