Researchers at Google AI, Jannis Bulian and Neil Houlsby presented a paper that shed light on new methods they’re testing to improve search results at the Sixth International Conference on Learning Representations.

Although publishing a paper doesn’t always mean the methods are being used, or even will be, it will likely increase the odds when the results are highly successful.  If you combine those methods with other actions that Google is taking, one can practically be certain

There are folks who believe this is happening, and the changes are significant for search engine optimization specialists and content creators.

Dave Davies, a patent explorer and content contributor, reviewed a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

[Read the full article here on Search Engine Land]

Source –