John Mueller of Google has been captured saying in a Google+ hangout on Friday morning that webmasters should do what they can to avoid focusing on link building. The reason behind saying this is because link building can and will lead to more harm than good for your site.
You can find the comment made by John at the 55:40 f the video when a webmaster asked, “is link building in any way good?”
Here is the full transcript of John’s response:
“That is a good question.
In general, I’d try to avoid that.
So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier.
We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.”
You can check out the entire video below: