googleGoogle is always a busy busy bumblebee.  This week, aside from an overview on Quality Score factors, Google released an updated video on the AdWords auction and Ad Rank.

Hal Varian, the Chief Economist at Google, has returned, and in his video on the AdWords auction since the Ad Rank formula was changed up, he walks through the factors that go into Ad Rank, how it’s calculated, and ways advertisers can rank their Ad Rank.



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