Google Updates Recipe Markup For Google Search & Google Assistant

In an announcement made by Google, it has updated its recipe structured data documentation, which is meant to help webmasters to improve the visibility of their recipes in Google Search and on Google Assistant, including Google Homes devices.

Google said, “The updated structured data properties provide users with more information about your recipe, resulting in higher quality traffic to your site.”

In order to get your recipes to work on Google Assistant, you’re required that the recipeIngredient and recipeIngredient properties be used in your markup.  By adding the properties to your recipes, you’ll enable recipe guidance.  This will walk the user through step-by-step instructions on how to make the recipe.

In addition, Google is now recommending the following recipe properties:

  • Videos: Show users how to make the dish by adding a video array.
  • Category: Tell users the type of meal or course of the dish (for example, “dinner,” “dessert,” “entree”).
  • Cuisine: Specify the region associated with your recipe (for example, “Mediterranean,” “American,” “Cantonese”).
  • Keywords: Add other terms for your recipe such as the season (“summer”), the holiday (“Halloween,” “Diwali”), the special event (“wedding,” “birthday”) or other descriptors (“quick,” “budget,” “authentic”).

This is expanding upon the recipe markup that Google launched a year ago.

You can read more about how to implement this structured markup at the Google developer site.

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