YouTube, following its commitment in March to review and beef up policies for ad-supported content,rolled out updated guidelines that now include a new focus on hateful and incendiary content.

After all mess of advertisers pulling out of YouTube after The Times of London reported many examples of brand ads showing up on extremist and violent content, Google quickly tried to regain the confidence of advertisers.  No longer were channels eligible for advertising until they were able to reach 10,000 views, and search ads remain paused, as an example.  Because of this, many creators have seen their ad revenue fluctuate significantly, or just plummet.

According to a blog post on Thursday, the VP of product management, Ariel Bardin, said that advertisers had been coming back to YouTube, while at the same time has been pretty rough for creators.  “We know that revenue fluctuations have been unsettling and want to reassure you that we’re working closely with our advertising partners to make sure that YouTube continues to be a great place for creators to earn money. ”

On June 1, 2017, YouTube added more detail, while expanding the guidelines for content that can be monetized on YouTube.  The version you see below was succinct.

The previous version of YouTube’s advertiser-friendly content guidelines as captured on May 31, 2017.

The following version, which can be found below, provides significantly more detail for the existing ineligible content types and more explanation about the guidelines generally.

Also, there are more types of content that isn’t eligible for advertising “hateful content,” “inappropriate use of family entertainment characters” and “incendiary and demeaning” content.  These additions are speaking directly to the types of content advertisers are protesting.

YouTube also launched a Creator Academy course that explains how to make content appealing to advertisers.

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