Google announced their the newest way to help during the COVID-19 pandemic. This time, they are focusing on journalism.
During the next five months, Google Ads will be waiving the ad serving feeds associated with their Google Ad Manager product.
This platform is most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their websites.
In the next few days, publishers are going to be notified if they qualify. They will get further program detail and how their account statements are going to reflect the difference.
This announcement was released at a good time, as ad revenue continues to take a hit from brands who have chosen not to show on Coronavirus-related coverage on many news sites.
There are a number of avenues that the Google News Initiative aims to support the news industry during this time.
This week, Google announced that they are offering a Journalism Emergency Relief Fund, allowing small and local news publishers to apply for funds. Applications can be submitted through April 29th.
On top of that, Google is providing $1 million in funds to both the International Center for Journalists and Columbia Journalism’s Dart Center for Journalism and Trauma. The former is gong to help support reporters on a global basis, while the Dart Center will continue providing help to journalists who experience traumatic events during crisis coverage.
Google also committed $6.5m earlier this month to support fact-checking. The money is intended to help identify misinformation surrounding coronavirus information, which has been a challenge with stories evolving so rapidly.