Google is set to livestream their annual Performance Summit on ay 24 at 9:00am PT/12:00pm ET.
Typically, during their conferences, Google would announce new research, as well as a handful of new features for AdWords and Google Analytics during the session.
Due to mobile getting as big as it is, mobile advertising and measurement will be dominating a majority of the discussion.
Sridhar Ramaswamy, Google senior vice president of Ads and Commerce, highlighted in blog post a number of advertiser requests he heard over the last year. Here are some of thing things we may be hearing more about on May 24th:
- The ability for advertisers to reach more targeted audiences with universal app campaigns
- More bidding and creative control for mobile ads
- Ways to integrate data from multiple sources in order to understand the customer journey across devices, channels and contexts
To register for the livestream, go here.
Source – Ginny Marvin