google-logo-feature-1030x686Google is set to livestream their annual Performance Summit on ay 24 at 9:00am PT/12:00pm ET.

Typically, during their conferences, Google would announce new research, as well as a handful of new features for AdWords and Google Analytics during the session.

Due to mobile getting as big as it is, mobile advertising and measurement will be dominating a majority of the discussion.

Sridhar Ramaswamy, Google senior vice president of Ads and Commerce, highlighted in blog post a number of advertiser requests he heard over the last year.  Here are some of thing things we may be hearing more about on May 24th:

  • The ability for advertisers to reach more targeted audiences with universal app campaigns
  • More bidding and creative control for mobile ads
  • Ways to integrate data from multiple sources in order to understand the customer journey across devices, channels and contexts

To register for the livestream, go here.




Source –