Search query data offers insight into what queries don’t work and which ones are working better than you thought.
Almost an entire year after deciding to hide search term data, Google announced that it will start sharing more search term data with advertisers. When this finally happens, advertisers still won’t receive data on all search term data, the search engine will try increasing the visibility into search term data.
Amy Bishop wrote a column for Search Engine Journal that talks about Google’s announcement and what advertisers should know regarding this move. She talks about how much search term data advertisers get access to, when this will happen, what should you do as an advertiser, and more!