Google has announced that they are expanding there TV show search features to a place where they show the air times and channel information for television shows. By searching for a TV show you’re interested in, Google will will show the apps and websites that will stream the show like usual, but they may also start showing which TV network and channel, as well as the time the show airs on live TV.
Here’s what Daniel Alegre, the President of Global Partnerships of Google said about this:
“Coming soon, Google Search will have live TV listings. So now when you’re looking for The Big Bang Theory, we’ll not only show you the apps and sites where you can find the latest episode, but also show which channel you can turn your TV to later in the evening or week to catch it live.”
TV listings was added to the search results by Google back in 2013.
Google is also launching some personalized TV ads with DoubleClick dynamic ad insertion.