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Google Will Kill Off Property Sets Within Search Console

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On the morning of February 26, Google emailed verified Google Search Console owners that property sets is officially going away at the end of March.  This was reported that this will be going away just a couple months ago.  But in light of how close this will happen, notifications were sent out by Google about the closure to those using the feature.

Anybody who uses this feature to help build reports for your clients or your own business, this will be changing.  Property sets will no longer be supported in the upcoming month.  This is a good time to communicate the change to your clients and managers soon.

For those who don’t know, Property sets was a method that allowed users to combine multiple profiles into one single set.  If you have http, https, mobile site, an app, etc all verified for the same brand in Google Search Console – Google would enable you to group them all together in a new property to see how well the property as a whole was doing in the aggregate.

To learn more on how it works over here.

Google sent a notification this morning that it is going away. “Property sets no longer supported in Search Console after March, 2019.” Here is a screenshot of the notification:

According to Google, you can download the data from the interface or the API before they completely turn it off.  Afterwards, Google isn’t being specific.  “We are working on providing other ways to manage sites with multiple hosts or protocols,” the company said.

A similar feature was tested by Google named domain property that automatically created these types of sets in the new version of Google Search Console.  This feature still has yet to launch, if it ever does.

A more consolidated view of your performance report data was also fully launched in the new Google Search Console.  Many SEOs probably like controling this and see the details of their various properties.

Currently, it’s unclear what is coming to replace property sets.

Source – Barry Schwartz

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