According to Gary Illyes, a Google webmaster trends analyst, the company isn’t actively working on a tool within Google Search Console for publishers so that users will get analytics about their featured snippets.

Illyes made the comments SMX Advanced this morning during his keynote conversation with Danny Sullivan.

Google was found testing featured snippets within Google Search Analytics about a year ago, but it would seem that the tests are done, because Illyes had said that Google isn’t actively working on this feature.

There is a solution to show publishers this data though, as Illyes said that “we have something that we think would answer those questions, but we cannot release it.”

It can’t be released due to the decisions made by the higher ups at Google, and they won’t allow them to released.  “Some people don’t want to see this feature this launched for various [reasons].”

He was suggesting is that webmaster should communicate to Google on what you’d like to do with that data so he can bring that sales pitch back to the folks who made this decision, his bosses.  There needs to be a good reason, a case study, where it would help publishers create better content.

Illyes even added that Google is working on a solution to show publishers when their web pages are used by Google voice search, but have such plans for featured snippets.  He also said that featured snippets data isn’t dead, but there is a “political” reason why they aren’t launching it yet.

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