On August 8, Google confirmed that the core search algorithm update that started to roll out about a week ago is now completely rolled out.  According to Google search liaison Danny Sullivan, who on Twitter said, “It’s done.”

Danny added that if we are seeing other changes, “We always have changes that happen, both broad and more specific.” This is due to some of the tracking tools seeing more fluctuations on August 8, and if they’re unrelated to the update, then what are the attributed to?


The current advice coming out of Google for this update for webmasters is that they don’t have to make any technical changes to their websites.  The company said “no fix” is required and that its aim is focusing on promoting sites that were once undervalued.  You should continue looking at ways of making your overall website better, as well as providing better-quality content experience to your site visitors.

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