In another episode of Google Webmasters, Matt Cutts answers the question,
“What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)”
What are some of the myths that Matt covers in his video? One of them is when people believe Google is making changes to their search results, only with the intention of making more money.
Another myth that Matt covers is more of an SEO pattern, and is something that he sees a lot of in SEO forums, as well as black hat SEO forums. Basically, it’s the thought process of a leader and his followers. If somebody suggests a particular tactic, then everybody and their brother does the same thing. Nobody thinks for themselves.
You can check out more of what Matt said about the subject by watching the video: