On the morning of August 31, the mobile-friendly labels that populated Google’s mobile search results have officially been removed. We first got the news last week from Google that they were going to drop the label, but it’s taken some time for the label to go away.
Take heart in known that the mobile-friendly label removal doesn’t mean that mobile-friendly ranking signal isn’t being used. It’s still in full use, even without the labels. The label was removed because Google wanted to declutter the mobile search results, and because “85% of all pages in the mobile search results” are now mobile-friendly by Google’s criteria.
This is what the search results look like without the mobile-friendly label:
This is what it looked like last week:
According to the RankRanger tool, there is a significant and almost total drop in the mobile-friendly label from showin gin the search results, meaning that Google has mostly rolled out this change.