Google launched a new ranking signal last Thursday that gives HTTPS sites a small ranking boost that should make more webmaster want to migrate their sites from HTTP to HTTPS.
In the Search Engine Land story from last Thursday, we found out why Google is encouraging everybody to move to HTTPS, as well as the concerns that some SEOs had with the migration. In the same story, they told about the process one should take when doing the migration. There was even a post on the reaction the industry took on the new ranking signal.
Since the news unfolded a week ago, there has been a lot more new data that has been learned about the new ranking signal. This is were Barry Schwartz and his post, Explainer: How Google’s New SSL / HTTPS Ranking Factor Works, comes in. In his article, Barry will give us the run down on all of the new findings, such as the HTTPS ranking signal running in real time, the signal is on a per-URL basis, and Google’s Change of Address tool isn’t supported.
Of course, the article goes into detail about each bullet point, and there’s a lot more of them to read through. So if you want to check out Barry’s article on the HTTPS ranking factor, check out the link below.
Search Engine Land – Explainer: How Google’s New SSL / HTTPS Ranking Factor Works