google-logo-874x288mobile300In the world of search, it seems that when Google does something, the world of SEO and search listens.  In this case, Google is working on a new project that they have called “The Physical Web” that they first announced back in early October.  What is this Physical Web project?  Google explains it this way:

“The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.”

To me, this certainly sounds like it could make things more convenient, as we don’t like having to always download a specific device application just to gain access to something online.  The idea behind this experimental project is the promotion of an open standard by which this idea could work.

Personally, this could be pretty cool, as my smartphone always seems to be running out of space with the apps that I have downloaded on it.  So not having to download what feels like a hundred apps everytime I want to check something out would be a bit of refreshment.

With the prediction that there will be an explosion of connected devices over the next several years, this ambitious project might have a better time allowing people to interact with the growing web of connected devices everyday.  With this idea in mind, Google wants to create a standard that can be used by everyone, but is also open.  By having a shared standard, this could allow for an incredible expansion of usefulness of connected devices.

Apple has already begun their own version if this sort of project with their iBeacon and its new contextually relevant app suggestions in iOS 8.

To check out more, you can check out a Moz.com post written by  that will help detail more information on the Physical Web project.  Just head over to Moz.com, or you can follow the link below to the specific post.

Moz Blog: Google’s Physical Web and its Impact on Search