In some ways, getting ranked in Google search is like being a contestant in our imaginary “Who Is Most Relevant?” game show. It’s often not enough just to build a single great page with the “right answer.” You have to show Google that your site is relevant for the topic in which you want to rank.

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains one way to assess whether or not Google is likely to see your site as relevant for a topic, and how to calculate your chances that you might rank well for a keyword from that topic.

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