A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects.
In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains what that alignment looks like, and why it is critical to your content marketing.
RESOURCES: The Three Marks of Great Content: https://www.stonetemple.com/the-three… B2B Buyers on What Content Works…and What Doesn’t: http://www.marketingcharts.com/indust…