You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers.

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the primary characteristics of highly useful content and why it is critical to your content marketing.

Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com

RESOURCES:

The Three Marks of Great Content: https://www.stonetemple.com/the-three…
B2B Buyers on What Content Works…and What Doesn’t: http://www.marketingcharts.com/indust…