Business GraphDo you have a business right?  What’s are the big goals for that business?  Well, ROI is probably one of them.  After all, even if customer satisfaction is top priority, it won’t matter in the long run because if you don’t make back the money you’ve spent, you’re going out of business and there certainly won’t be any way for you to satisfy your customers with your products and services.  So yeah, ROI is basically the goal for every marketing venture.  As usual in business, there is always different ways to get to the ROI finish line, since the method and strategies vary from case to case.  But generally, it’s all about making the effort and finding ways to increase profits.  As a digital marketer, you want to make sure that your end goal is getting a positive ROI.

So you have some good news, and some bad news  The good news is it’s easy to measure costs versus profits.  The bad news is that you’re going to have to suffer over the constant struggle of consistently trying to improve your results by growing revenue while keeping ROI in the black.  It’s a tedious balancing act.

Luckily, there are some great ways to help improve your results with all the data that we have access to these days.   has decided to share three different ways she’s developed to keep revenue growth up and keeping your ROI as steady the beating drum.  To check out her three strategies, check out her post on Search Engine Land by following the link below.

Search Engine Land: How To Grow PPC Revenue Without Tanking ROI