Maybe you’re a small company who can’t afford a sales team. Perhaps you don’t want a sales team because you want to be more hands on with your customers and not have to go through a middle man in your business. How else can you deal with inbound marketing without a sales team? An option would be a little thing called distribution! With distribution, everybody wins.
When you look at the article written by Andrew Dumont, you will find that they had the same situation. They didn’t really have a sales team, but they had to find a way to get the word out about Moz. This is where distribution came in. But how did they do it? Well, they had an interesting tactic.
To find out what that would be, check out the full article on Moz now, by following the link provided below: