rand_fishkinIf you’re a small business that doesn’t have much brand pull, it can be difficult to get your content out to your potential audience,  In this case, it can be a good idea to put that content on a different site, a site that has a strong authority.  This way, more people will be able to see your content, and that can lead to stronger links back to your site.

The question is, what sort of platforms should you be approaching?  Should you publish it on your own site first?

These are some tough questions to answer, especially if you’re worried about duplicate content.  In this episode of Whiteboard Friday, Rand Fishkin is going to answer these concerns, as well as dispel the rumor that this approach could possibly lead to duplicate content penalties.