In some industries, there are are a plethora of obvious keywords that could easily help get your business get conversions. But there is always another side to that coin. For those businesses that have a great number of keywords to use in their SEO and marketing campaigns, there are those businesses whose keyword options are far and few in-between.
Even though Google is a great place to do a lot of your SEO and keyword work, it’s always evolving and changing. Luckily, there is a host of other areas you can utilize, such as interest-based keywords.
Today’s Whiteboard Friday focuses on interest-based keywords, and Rand Fishkin is here to help you find them!