In the world of marketing, we know how important branding is to your clients.  This is the case regardless of the type of campaign the brand is using, whether it’s print, direct mail, email or PPC.  You and your client will want tight control over the look and feel of your marketing collateral no matter the marketing channel you use.

Branding is very important for many PPC clients, and it isn’t unheard of to spend quite a number of hours on images and messaging to make sure they’re perfect before launch.

For , the idea of Google inching into PPC branding makes her nervous.

Are automatically generated PPC ads a good substitute for personal, hands-on creation, review and approval?

To find out, check out out Pauline’s Search Engine Land post that takes a close look at two recent AdWords initiatives – responsive ads and Ads Added by AdWords.