We’re about a month past the latest Google Marketing Live even which was hosted in San Francisco in June. There was a lot of news about new betas and product changes. One of the things that the media didn’t really cover was the thinking behind the new launches. Basically, how did Google executives talk about the industry? Why are the new features addressing the biggest challenges that advertisers are facing?

Frederick Vallaeys has taken a moment to reflect on some small cues on the way the announcements were delivered. The way there were delivered can help gleen insights into the way Google works. What does it mean for PPC pros as Google Ads capabilities are always changing? What will they build next?

Take a look at some of the statements made by Google executives at Google Marketing Live 2019 that Frederick found interesting and what he thinks they may mean for the industry.

[Check out the full article at Search Engine Land]

SourceFrederick Vallaeys