Every good sales rep knows that not all leads are created equal. They come from a variety of sources, have different demographic information and an assortment of decision-making abilities. So how do your reps prioritize their day based on leads that are most worth pursuing and most likely to close? In this HubSpot episode, learn how to work closely with your marketing team to develop a strategy around lead scoring and site behavior to determine the best fit leads for your sales reps.