As of May 20, Google is still in the process of correcting a number of reporting metrics for May 1 and 2 that were affected by a bug discovered May 2.
An update was issued on Friday by Google with details on which metrics haven’t been fixed.
Most of the affected metrics encompass reach data. Those advertisers who are measuring brick and mortar conversions should not that store visits, store purchase conversion and local action conversions are incorrect for the period. Impression share metrics are affected for hotel campaigns.
Google provided a list of the following metrics that remain incorrect for May 1 and May 2 in all Google Ads reporting interfaces.
- Reports:
- Paid and Organic.
- Per Store Report.
- Reach columns:
- Avg. impr. freq. / cookie.
- Avg. impr. freq. / user.
- Avg. view freq. / cookie.
- Unique users.
- Unique viewers (cookie).
- Unique cookies.
- Impr share, abs top IS, and Top IS for hotel campaigns.
- Store visits, local action conversions, and store sales data.
It should be noted that reporting errors don’t impact automated bidding models, but Google Ad Rules and Scripts that reference any of the metrics listed above may be impacted.
According to Google, Billing will be updated automatically as the data is corrected and the April 2019 Billing pages are correct.