Based on all the buzz going around about the coming on set of the General Data Protection Regulation (GDPR), it’s easy to see how you’d think you’d have to throw out all your brand’s tech and data and begin all over again.

But the recent chats with Episerver General Counsel and Vice President Peter Yeung and TrustArc Senior Global Privacy Manager Darren Abernethy, two privacy-conscious managers, it’s suggested that, while GDPR compliance is going to require changes at your company, the biggest change will be in attitude.

This change could be comparable to what happened with brand’s environmental consciousness over the last few decades.  That change is reflected in the chance that, when most brands do something like build a new factory, develop a new product or create new packaging these days, they have they have green energy, energy conservation, efficient resource management, waste product management and similar environmental concerns at top of mind.

These brands will let their customers know about how great they are.

In a way, that sounds like the emerging attitude of many brands that have a major European Union presence, except for GDPR and consumer data.

“For every European company,” Yeung told me, “it’s top of mind.”

[Read the full article on MarTech Today.]

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