A number of marketers tend to have an interesting case of “shiny new object” syndrome once in a while. For SEO, it looks like voice search is one of the new shiny objects that marketers want to play with.

Studies have found that half of all searches will be voice search by 2020. Not only that, about 65% of adults aged 25 to 49 use voice search at least once a day.

With these numbers, it would seem like voice search is a really important aspect of SEO, and that you must prioritize it.

Burt really, sinking time, effort and money into voice search is not critical for every single business.

Although voice search can hold more weight in some industries than others, it’s important to look closely into your own operations and see exactly how voice search factors into your business.

There are some critical questions that you need to ask yourself before taking the plunge into voice search operations. You can find these questions over at Search Engine Journal!

[Click here to check out the full article at Search Engine Journal]

SourceManish Dudharejia