A number of marketers tend to have an interesting case of “shiny new object” syndrome once in a while. For SEO, it looks like voice search is one of the new shiny objects that marketers want to play with.
With these numbers, it would seem like voice search is a really important aspect of SEO, and that you must prioritize it.
Burt really, sinking time, effort and money into voice search is not critical for every single business.
Although voice search can hold more weight in some industries than others, it’s important to look closely into your own operations and see exactly how voice search factors into your business.
There are some critical questions that you need to ask yourself before taking the plunge into voice search operations. You can find these questions over at Search Engine Journal!