We know that many of us are soaked in data – from social networks, web browsing trials, to anything else under the sun.  Even with machine learning helping us pick out the best data, and predictive analytics can help forecast if those were isolated incidents or typical behavior, the data has to be turned into the right gifts for us to use, and there’s only so much we can do with it.

MarTech Today has decided to once again lighten up the burden by offering their take on who in marketing, advertising and search has been on Santa’s naughty lists, and who’s been on his good list.