Earlier this ear, Quora, the question-and-answer network, announced that their ad platform was coming out of beta, some 300 advertisers were already on the platform.
Search Engine Land spoke with a number of advertisers who are currently with Quora about what drew them to the ad platform, their experience with getting started and what kind of results they are seeing so far.
What was it that stood out for them? It seemed to be how consistent the feedback was from both B2B and B2C advertisers across a variety of industries.
Hers’s what the advertisers shared:
According to the advertisers, Quora was an easy decision for them, saying “We’re always looking for new avenues to reach people and lower CPC sources” than Facebook and Google, said Sid Bharath, VP of growth for custom online course platform Thinkific.
After joining Quora, Thinkifc is already seeing good traffic olume and performance from organiinc traffic on Quora. “We were excited to join the beta because Quora organic is our highest quality traffic source,” said Patrick Holmes, paid marketing manager for landing page testing solution Instapage. The company started running ads on Quora in late January.
According to Shane Smith, senior director of digital marketing at Home Chef, a weekly meal delivery service, “We also liked the curious and inquisitive nature of users on Quora and thought they might align well” with the product.