If you’re a content marketer, you probably wouldn’t send zombies to spread your brand’s message! You work too hard at building your own reputation so that others will trust what you create and share on social media. But a new study reveals that the reputation of your audience among their followers may be even more important.

In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen tells you why!

Brought to you by Stone Temple Digital Marketing https://www.stonetemple.com

Who Shared It? How Americans decide what news to trust on social media: https://www.americanpressinstitute.or…