seo-moneyIn this episode of Here’s Why, Art of SEO lead author Eric Enge explains why you need to invest in what I call anchor content if you want to be effective at content marketing.

Links Mentioned:

1.) Buzzsumo/Moz joint study on content that earns both links and social shares
2.) Chartbeat study: People don’t read what they share
3.) Eric Enge’s Anchor Content article