In this episode of Here’s Why, Art of SEO lead author Eric Enge explains why you need to invest in what I call anchor content if you want to be effective at content marketing.
1.) Buzzsumo/Moz joint study on content that earns both links and social shares http://stonet.co/buzzsumosharing
2.) Chartbeat study: People don’t read what they share http://ti.me/1UK4I2o
3.) Eric Enge’s Anchor Content article http://stonet.co/anchor-content