According to a Wikipedia definition, “nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.” From the client side of things, when you first look at nofollow, it seems that it would be a pretty useless link. After all, you’re trying to earn links for your client right? The last thing you need are seemingly worthless links.
When trying to earn links for clients, you want to do your best to get as many followed links as possible. But there are some hidden powers behind nofollowed links that can make these links just as important as followed ones. But what are they? What is it that these particular links can do that have as much importance as followed links?
Nicole Kohler has a post written up for the YouMoz section on the Moz.com entitled “The Hidden Power of Nofollow Links” that talks about how nofollow links can be just as important and influential as a normal link. And how do nofollows compare in importance? You can find out in Micole’s YouMoz post on Moz by following the link provided below!