You’ve got to love good humor in advertising. It’s entertaining to watch, and defiantly increases brand awareness.
Everybody things it’s awkward when talking about some types of bodily function in advertising. This is why when we see commercials on TV about something like incontinence, humor is usually the way to go. This is what AMV BBDO did for TENA Men, who is a maker of products that is designed to deal with this particular problem.
The agency created a character called Stirling Gravitas, and his story is an interesting one. Everything is under control for Stirling, and all is good. Except for one little issue. He suffers from urine leakage.
The character was first introduced to the world in a video on YouTube, where he lets everybody know that his life is in total control. He could give the Dos Equis man a run for his money.
In several videos that features Gravitas, He will show you just how in control he is of his life, but will offer lifestyle tips, hints and exercises that will help control urine leakage.
Hi, I’m @S_Gravitas. It’s nice to meet me. #KeepControl pic.twitter.com/69lq8zBqop
— Stirling Gravitas (@S_Gravitas) March 11, 2015
My moustache game is pretty tight today. #KeepControl
— Stirling Gravitas (@S_Gravitas) March 11, 2015
How do I like my steak? Next to my other steak. #KeepControl
— Stirling Gravitas (@S_Gravitas) March 11, 2015
.@BBC_TopGear If you guys decide not to #BringBackClarkson I’m totally available for the gig. #KeepControl pic.twitter.com/qwXs4j1Z0z
— Stirling Gravitas (@S_Gravitas) March 11, 2015
http://marketingland.com/hilarious-stirling-gravitas-character-control-everything-except-urine-leakage-121135