Apple held its annual hardware keynote on September 10 in order to showcase the company’s new device offerings, which focused primarily on the iPhone. There was a number of announcements that included the newest models of iPhones, now Apple watches, an aggressively priced new iPad along with subscription services Apple Arcade and Netflix rival Apple TV+.

But the strange thing was how a refreshed HomePad or smart display or lower-priced smart speaker was absent from the show, especially when, just the day before Apple’s keynote, Google pushed out its own Google Nest Hub Max.

Google’s larger-screen devices features video calling, improved sound, a Nest am and a range of other cool features. It’s quite a ambitions and functional addition to Google’s Home product line, and is priced at $229.

U.S. smart speaker market share (August, 2019)

Source: CIRP (August, 2019)

According to August consumer survey data from Consumer Intelligence Research Partners, Amazon has been maintaining a 70% share of the smart speaker/display market in the US, with Google holding on to 25%. Apple HomePod is has only 5% of the market share.

SourceGreg Sterling