TikTok seems to have taken sound and done something different with it. It seems that music is now a trigger point for the creative process when it comes to video creation. Trending songs are discovered by users and the videos will be created based on that sound.
This means that brands can do the same. As a TikTok user myself, I’ve seen plenty of businesses that utilize sounds for their advertisements. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.
The team from from Vamp has an infographic that gives us tips on how to use TikTok sounds for your ads!