Email marketing is one of the most popular forms of marketing today, as over 3.9 billion active users around the world utilize email. Email is a great way to offer endless ways to provide information to your customers, clients, and audience in general.
CRM, or Customer Relationship Management, just like email marketing, is an important tool you can use in any business, and when integrated, can provide a number of benefits to small and large businesses.
Combining these powerful tools will enable you to:
- Gain a holistic view of each customer relationship
- Keep your lists and data in sync at all times
- Turn marketing engagement into sales actions
- Improve sales and marketing collaboration
- Experience increased convenience & visibility
Of course, sending out emails can be an involved process, so you want to make sure that you do an number of things, such as keeping track of email addresses, presenting the right messages to the right people, etc, in order an email to be as effective as it can be.
An article written by Neal Schaffer talks about how you can use CRM to help improve your existing email marketing strategy.
If you’re interested in improving your email marketing with CRM, you can read the full article here.