What platforms do you usually think of when it comes to marketing your business? Many will probably tell you they utilize search engines like Google and Bing for their advertisements, and social media platforms like Facebook, Twitter, Instagram, and the like.
Who here reading this would consider using Discord for your marketing efforts? Would you have even thought about it, let alone consider it? Probably not. It’s a pretty underrated gem in the management and communications community.
Discord is a free voice, video, and text chat app that’s used by tens of millions of people where people can create their own “servers” that are focused on a particular subject or platform. A lot of people do use it for gaming, but Discord can be used for so much more than that. You can use it for anything you would like, including a place for like minded people, or as a place for people to follow you and your brand.
Navah Hopkins has a column over on Search Engine Journal where she talks about the following things regarding Discord:
- What is Discord?
- Who uses it?
- Strategic points of differentiation (or what makes Discord awesome).
- Where Discord fits in your digital marketing strategy.
- Using Discord for advertising.
Discord is a powerful tool that is can potentially fit in your marketing strategy. Check it out to see if Discord is right for your business strategy!