To Erik Mumford, a thought leader in the logistics and supply chain space, something that people don’t talk about or understand is that “logistics is a huge part of the customer experience, which is a huge part of today’s marketing.” He feels that when you look at everything that goes into marketing these days isn’t just 1:1.

The folks at Marketing Land had a discussion with Mumford, and supplemented by more contributions by Lisa Morales and Briand Laung Aoaeh, who are both his co-founders, they helped to clarify th global logistical changes that have been accelerated due to Covid-19 and what they mean for brands.

You can view the full post of this over at Marketing Land over here.