How Do Facebook Ads Actually Work?

Right now, Facebook is having a bit of a rough time dealing with a lawsuit targeting their reach metrics. Let’s not even talk about the company’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT).

Despite the issues going on with the company, Facebook ads work, with the likes of exclusion controls, a new Conversions API.

In an article on Search Engine Journal, Anna Crowe explains how and why Facebook ads Work, all the different kind of Facebook ads, and how we can start out creating Facebook ads.

Read More Here For All The Details

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