Earlier this week, Google made some changes to their Google Discover help document. This document is meant to help publishers learn how to show up in Google Discover.

What is Google Discover?

Basically, Google Discover is what appears on Google’s mobile homepage on the web and its apps.

If you want to increase your chances of getting shown on Google Discover, make sure you post outstanding content that engages the reader. According to Google, make sure you consider the following:

  • Having page titles that capture the essence of the content, but in a non-clickbait fashion.
  • Avoiding tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, images) to increase appeal, or by withholding crucial information required to understand what the content is about.
  • Avoiding tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.
  • Having content that’s timely for current interests, tells a story well, or provides unique insights.
  • Providing clear dates, bylines, information about authors, the publication, the publisher, company or network behind it, and contact information to better build trust and transparency with visitors.
  • Including compelling, high-quality images in your content, especially large images that are more likely to generate visits from Discover. Large images need to be at least 1200 px wide and enabled by the max-image-preview:large setting, or by using AMP. Avoid using a site logo as your image.