Being able to understand your competition can be very advantageous for your business. Knowing who your competitors are and what they offer can help make the products and services and marketing efforts standout eve more. By having a greater understanding of your competitors, you can respond better to rival marketing campaigns with your own initiatives that will have your competition quaking.
It takes time to understand both strengths and weaknesses of the competition in order to know ho you can exploits the gaps in their marketing strategies.
By knowing how your competition works, you will be able to come up with a list of keywords, link building opportunities, as well as come up with persona profiles that’ll really help out with your own strategies.
Check out Search Engine Land’s post on the subject over here for information that will help out.