When you’re trying to identify how good or bad your website is doing regarding search intent, it can be quite difficult to do so without some way of measuring the searcher’s attention. One way to do so is through your website’s bounce rate.
According to Google:
“A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session.”
So, what’s a good bounce rate? If your bounce rate measures somewhere between 56% to 70%, then that’s a little bit on the high side, and 41% to 55% is actually considered average. The best bounce rate would be somewhere between 26% and 40%.
Bounce rate is typically used as a key performance indicator for measuring user engagement, but is today’s understanding of bounce rate really accurate and valid based on how users are using the web these days?
In an article written by Kayle Larkin, she’ll show us how bounce rate is calculated, what good bounce rate should be, and how to audit it correctly.