Did you know that engagement rate is one of the most important metrics that you can measure when it coms to content performance? Engagement is used to define success and grow audience engagement, and can result in interactions, such as sharing, liking, or account tagging.
Engagement rate can help you discern which posts are performing well, what content is resonating with your audience, and how to effectively communicate your success, no matter how many followers your account has.
But have you wondered if there is more than one way to calculate engagement rate? The engagement rate in social media can be used to show you things you need to know in order to succeed in growing audience engagement, and all you need to do is know how to use it wisely.
Check out the following article on Neal Schaffer’s website that shows you what engagement rate is, why it matters, and how to calculate it.
There are even practical examples in the post, as well as a deiscussion on how several social media compare to each other.