Keeping your content updated is really important since it can result in better search rankings, more links, more traffic, social shares, and new customers discovering you. Providing updated content is one of the important things you can do to attract more interest to your business. Not only that, keeping everything updated will attract search engines to your site.
Everything these days are always changing, including the algorithms used by search engines like Google and Bing, new information is always coming along, so it’s a smart idea to make sure you keep your SEO content as current as possible.
You want to make sure that you continue to evolve and adapt to accommodate not only the search engines, but your target audience.
Julia McCoy has wrote up a column for Search Engine Journal that provides nine ways you can raise your content quality to the next level!