How Do You Do Market Research? (Market Research 101)

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With market research, you can find critical information about your market and business landscape, allowing you to figure out how your business is perceived by your target audience. Market research will allow you to understand how to connect with them, show how you stack up against the competition, letting you know what you need to next in your marketing plan.

But did you know that a lot of businesses out there are actually doing market research wrong, or not even doing it at all? All of this leads to ineffective marketing campaigns, bad results and a waste of time on the business’ part.

So how do you do it right? Adam Erhart will show us how it’s done!