The number of users your site will get can be determined by the amount of visibility in search results. It’s something that can make or break your site and business.
One way to help get views from the search results is earning yourself a sweet spot with a Knowledge Panel on Google. With Knowledge Panels, user will be able to familiarize themselves with your business, pointing them in the right direction to the resources that they are searching for.
Although it would be easy to create a Wikipedia page for content you want to share, as well as a way to get a Knowledge Panel on Google, there is more than way one to get a Knowledge Panel.
Check out the full post over at Search Engine Land to find out how to get a Knowledge Panel without utilizing Wikipedia over here.