So what happens if your local business has a presence in search results? More potential customers will be able to see you, allowing them to learn about the products and services that you provide.

Being able to be visible to a big number of people on Google (or any search engine for that matter), being able to communicate effectively with your audience while offering the latest in operational changes, will be very important to your business, especially these days with the pandemic.

Google’s local Knowledge Panel, or Business Profile, is your business’s portal to your site on the search results page.

But how do you turn your local business profile into that portal that will send your audience from the search results directly to your business effectively?

Go over to Search Engine Land’s post to find out how!